ProgramGrid vs TrueCoach
Established US coaching platform with a deep exercise-video library and wearables integrations.
TrueCoach is the incumbent in online PT software, especially in the US. It does generic week-by-week programming well, ships a custom-branded client app, and integrates with Apple Health, Garmin, WHOOP, and MyFitnessPal. Where ProgramGrid pulls ahead is for coaches who programme block-style strength work, want diet running natively in the same tool, or work with a roster bigger than 5 to 20 clients without paying for it linearly.
Pricing at a glance
TrueCoach pricing in USD; ProgramGrid in GBP. Verified 2026-05-07.
- Individual (self-coached)£9/mo
- Studio 10 (up to 10 clients)£19/mo
- Studio 50 (up to 50 clients)£49/mo
- Starter (5 active clients)$26.34/mo
- Standard (20 active clients)$57.99/mo
- Pro (50 active clients)$136.99/mo
Where each one wins
Where TrueCoach wins
- 3,500+ exercise videosTrueCoach ships a large in-house exercise video library coaches can drop into any programme. ProgramGrid expects you to bring your own video links or rely on the exercise name.
- Wearables integrationApple Health, Garmin, WHOOP, OURA. ProgramGrid does not currently sync with wearables; weight + sets are entered by the client.
- Custom-branded client appStandard and Pro tiers include a white-labelled iOS/Android app. ProgramGrid is a PWA that installs to the home screen but runs under the ProgramGrid brand.
- Public coach profilesTrueCoach hosts a public storefront page per coach for lead gen. ProgramGrid has no equivalent; if you need a marketing site for your coaching practice, you build that yourself.
- Established and well-knownTrueCoach has been around longer and most US-market PTs have heard of it. ProgramGrid is newer, UK-built, and earlier in its lifecycle.
Where ProgramGrid wins
- Block periodisation as a first-class conceptProgrammes live inside blocks. Deloads are real. Block compare and block insights surface what shifted cycle to cycle. TrueCoach treats programmes as flat week-by-week sequences.
- Native diet engine, not a MyFitnessPal handoffAdaptive calorie target that responds to weight trend, drag-to-build meal plans, 200,000-food database, barcode scanner, macro split editor — all inside ProgramGrid. TrueCoach offloads nutrition to MyFitnessPal via integration.
- Injury + rehab tracking0 to 5 pain score per trigger, rehab exercises live on the same screen as training. TrueCoach has no equivalent feature.
- Strength-coach details done rightRPE logging, automatic e1RM tracking, plate calculator, warm-up calculator, 1RM calculator. Built for the coach who already programmes by RPE and percentages.
- Pricing scales with you, not with seatsStudio 50 is £49 per month for up to 50 clients. TrueCoach Pro is $136.99 for the same client count. Self-coached lifters pay £9 on Individual; TrueCoach has no equivalent below the 5-client Starter tier.
Feature by feature
| Feature | ProgramGrid | TrueCoach |
|---|---|---|
| Grid-style programme builder | ✓ | Drag-and-drop, week-by-week |
| Block periodisation as a first-class concept | ✓ | — |
| Block compare + per-muscle volume insights | ✓ | — |
| Auto-tracked e1RM | ✓ | — |
| RPE / 1RM / plate / warm-up calculators | ✓ | — |
| In-house exercise video library | — | 3,500+ videos |
| Native diet engine with adaptive calorie target | ✓ | Via MyFitnessPal |
| Barcode scanner + 200k food database | ✓ | Via MyFitnessPal |
| Injury + rehab tracking with pain scores | ✓ | — |
| Wearables sync (Apple / Garmin / WHOOP) | — | ✓ |
| Custom-branded client app | — | ✓ |
| Public coach profile / storefront | — | ✓ |
| Self-coached / single-user plan | £9/mo | — |
| 50-client plan price | £49/mo | $136.99/mo |
| CSV export | ✓ | — |
Which one should you pick?
You coach a small US-based roster, you rely heavily on a built-in video library, your clients want a branded app, or wearables integration is non-negotiable for the kind of coaching you do.
You programme block-style strength training, you want diet running natively next to programming, you track injuries, you have a roster bigger than ten clients, or you're a self-coached lifter who wants a tool that fits your thinking.
Common questions
Is ProgramGrid a TrueCoach alternative?
Yes, with caveats. ProgramGrid replaces TrueCoach for coaches programming block-style strength work, who want native diet and injury tracking, or who want pricing that doesn't scale linearly with clients. It does not currently match TrueCoach on the in-house exercise video library, wearables integrations, or the custom-branded client app.
How does ProgramGrid pricing compare to TrueCoach?
ProgramGrid Studio 50 is £49 per month for up to 50 active clients. TrueCoach Pro is $136.99 per month for the same client cap. ProgramGrid Individual is £9 per month for self-coached use, which TrueCoach does not offer below its 5-client Starter tier at $26.34 per month.
Does ProgramGrid have an exercise video library like TrueCoach's?
No. ProgramGrid expects coaches to either embed their own video links or rely on the exercise name plus the client's existing knowledge. TrueCoach's 3,500+ video library is a real advantage if your coaching depends on demo videos in the app.
Does ProgramGrid integrate with Apple Health, WHOOP, or Garmin?
Not currently. Body weight, sets, and reps are entered by the client. TrueCoach has wearables integrations across Apple, Garmin, WHOOP, and OURA. If wearables are a hard requirement, TrueCoach is the better fit today.
Does TrueCoach have block periodisation?
Not as a first-class concept. TrueCoach uses week-by-week programming with copy/paste templates. ProgramGrid is built around blocks: deloads are explicit, block compare surfaces planned versus actual deltas, and block insights run per-muscle volume across cycles.
See ProgramGrid before you decide
Walk through the four features: programs, diet, physio, and the PT toolset. Every one comes with screenshots and a deeper write-up.
TrueCoach pricing and features verified against truecoach.co on 2026-05-07.